Hublot launches “Watchmaker Atelier” a unique service for its customers.
Atelier clock “clock replacement” Hublot
The luxury brand of Geneva never ceases to amaze. After bringing in the first Haute Horlogerie innovative concepts, technical in its timepieces, and communication, after embarking visibility programs carpet supporting almost any major event – sports and otherwise – that happens on the globe, tirelessly sometimes communication techniques cutting “Guerrilla”, or news as it happened in the case “Bernie Ecclestone”, is launching “Clock Atelier”. In practice it is a timepiece that Hublot will make available to all those who bring their own clock (Hublot) – exclusively in Boutique – to make a repair, but also a simple check or overhaul.
That’s about the official statement of the Hublot CEO Ricardo Guadalupe: “The customer Hublot is part of a family and, thanks to the ” Clock Atelier”, will maintain the physical and emotional bond with Hublot while his watch will be serviced. We are very proud to be able to develop this concept in all Hublot boutique in the world (currently 49) and I did it in record time, in order to be operational from the first days of September. ”
That’s right, at the end of ‘700 Abraham-Louis Breguet invented the clock “on subscription” timepiece which included action to pay an advance, enough to put into action the watchmaker who would then delivered the finished product to customer only after paying the balance. Brilliant. Today, after centuries Hublot devises a least original idea of ”replacement clock” to build customer loyalty. Equally brilliant? Maybe yes maybe no.
But we find out some more details on the model “Clock Atelier”. It ‘made of composite resin black, with case, bezel, buckle composite resin black, black rubber strap, screws and steel crown and a quartz movement with date and small seconds. The dial back above the words “NOT FOR SALE” (not for sale), a little ‘as – being myself from the field of implantable medical devices disposable – is shown on the sample tutorial or demo on the devices where is it written out clearly: “NOT FOR HUMAN USE” ..
I repeat: observing for years Hublot both in its Hublot replica watches products and in its volcanic find communication, it is all too easy to indulge in celebrations or “critical” even accompanied by expressions of outrage. As is the case for some time in the field of digital communication, even a “Fail” (controlled) can be a success: Read this recent article written by experts in digital communications.
Atelier clock “clock replacement” Hublot – with form to fill
I have no idea how to take an owner of a Hublot Tourbillon when, having shelled out a figure that goes beyond the Eur 100,000, bringing his watch in a boutique to carry out a routine check, you will see a clock replacement Offir with a smile – always Hublot, but quartz. It is truly a service: usual the consumer will decide its value.
As Oscar Wilde said, which in turn seems that he repeated the aphorism originally formulated by a French king: “Speak well, speak evil, as long as we speak!”