For nearly a year, Tag Heuer announces arrivals are coming in the world of Smartwatchs. Baselworld 2015 edition was also an opportunity to discover the project partners with Google and Intel in terms of software design and electronic component. But it was not until November 9 to explore this smart watch, after many teasers and communication cleverly mounted …
A real event
For us to discover its new connected Tag Heuer watch Google and Intel and its partners have made the show in New York rather than in Switzerland. Moreover, the opportunity for Jean-Claude Biver (CEO of Tag Heuer and LVMH Horlogerie), Bernard Arnault (owner of LVMH), Brian Kzranich (Intel Vice President) and David Singleton (VP at Google) and the Swiss ambassador to the United States.
We had to mark, indeed mark the event to celebrate the meeting of the Watch Valley and Silicon Valley. The Tag Heuer Connected to the first major competitor to Apple Watch Swiss project (even if the Frédérique Constant Horological Smartwatch is also a bit).
Indeed, Jean-Claude Biver, it was necessary to react very quickly if the Swiss watch industry and in particular the LVMH group would not be drowned by the ‘tidal wave’ of planned and Apple Watch Other models of high-tech groups. For, as so aptly CEO of Tag Heuer: “only the dead are connected to yesterday.”
The smart watch is also an opportunity for replica TAG Heuer watches to attract new customers more techie and younger for then towards the fabulous world of watchmaking and its own range of real watch. Moreover, this watch that is sold to 1350 euros is available with a special program that allows after 2 years to replace its Tag Heuer Connected by a new watch … not smart, but a “simple” mechanical Tag Heuer Carrera Titanium 2 for only 1350 euros against 3,000 euros in nine.
In a beautiful 46 mm housing diameter (a little too big for my shot) grade 2 titanium of great lightness and strength, this new model is largely inspired by the 1963 Carrera model, but with a modern twist evident. Its rubber strap strongly contributes to this with its different color them, sometimes very flashy.
Let us not forget the screen, now under the sapphire crystal. The latter is indeed wide 1.5 inch and it has a multi-touch technology. Underneath is even a small mirror that allows you to enjoy the brightness of the day and save the battery. Finally on design, I have many different design proposed by the display. You can choose between different types and crayon dial (chronograph, three hands, date, etc.) according to your moods.
Tag Heuer is recognized in the world of watchmaking for its watches and especially for sportiness of its models. However, the Swiss brand was probably not sufficient skills to achieve to create alone a connected watch. Logically, and unfortunately also, the brand went to see the side of Silicon Valley and more particularly in two heavyweights: Google and Intel.
The first, Google, provides the watch replica Tag Heuer Connected operating system with Android Wear in Version X86. The Google OS should allow some applications to run directly on the smartwatch. The Swiss watchmaker slightly customized the Google OS and some of its applications.
Technical characteristic of the Connected Tag Heuer
The second is that Intel offers us the chip that is the heart of the smart watch TAG Heuer, instead of a traditional timepiece movement. So we find in it an Atom dual Z34XX heart (1.6 GHz), normally built for smartphones. The battery normally provides for its autonomy of 25 hours in normal use.
What about others on the technical characteristics of this watch, it has a 4 GB storage memory, four sensors that are the gyro, tilt sensor, microphone and haptic motor. The watch is connected via Wifi and Bluetooth and is compatible with Android 4.3 or iOS 8.2.
Last on the watch, it has IP67 sealing proves his and weighs only 52 grams.